10 Web Design Trends For 2025
Key Design Solutions & Visual Techniques To Watch In 2025
Web design is one of the fastest-evolving fields, where everything changes right before our eyes. However, in web design, there's room for both established patterns and solutions that remain popular year after year, as well as for fresh techniques and experimentation.
The trend in recent years has been a focus on convenience, and in 2025, the emphasis on user experience will be stronger than ever. Websites will also feature more interactive and personalized content.
The trend in recent years has been a focus on convenience, and in 2025, the emphasis on user experience will be stronger than ever. Websites will also feature more interactive and personalized content.
To ensure your websites meet modern user expectations, explore a selection of trends that have already made their mark and those on the rise. The article also explores why understanding trends is important and when it's safe to ignore them. As a bonus, you'll find a checklist for designers on how to work with trends.
Advanced Image Filters
Add depth and uniqueness to visuals with advanced filters like gradients, blur effects, grain, and textured overlays. These techniques elevate brand identity and convey its values and personality to your audience while staying within modern web design standards. A top trend for bold and creative projects.
This technique can be paired with your brand's signature colors or trendy shades. For instance, the Pantone Institute has named Mocha Mousse, a rich chocolate brown, as the Color of the Year for 2025.
A good fit for:
- Creative agencies
- Fashion brands
- Conceptual projects
- Festivals and entertainment websites
Full-Screen Headlines
Bold typography paired with impactful visuals that dominate the screen captures user attention within seconds. This approach immediately communicates your brand's key message as users form opinions about a website in just 0.05 seconds. Perfect for companies that want to make a bold first impression.
For companies looking to make a strong first impression:
For companies looking to make a strong first impression:
- Premium brands
- Tech startups
- Event organizers
- Travel agencies
- Music projects
- Portfolios
- Nonprofits
- Promotional websites
3D Objects
Three-dimensional objects add depth and uniqueness to websites—a trend that has been around for years and continues to evolve. Now, 3D elements are no longer static; they respond dynamically to user actions, such as moving during scrolling, following the cursor, or transforming on hover. With AI tools, creating 3D objects has become more accessible, enabling the generation of complex shapes, textures, and animations, saving time, and encouraging experimentation.
Suitable for a wide array of projects:
Suitable for a wide array of projects:
- E-commerce platforms
- Event promo websites
- Corporate websites of innovative companies or startups
- Educational platforms
- Personal projects
- Portfolios
Scrollytelling
Scrollytelling combines scrolling with storytelling. As users scroll, they experience a narrative enhanced by animations and dynamic content. Think of it as a long read turned interactive, providing deep engagement without relying heavily on text.
Works great for websites that tell a story and immerse users in the experience, such as:
Works great for websites that tell a story and immerse users in the experience, such as:
- Travel agencies
- Tech startups
- Educational courses
- Creative agencies
- Museums
- Eco-projects
- Charity initiatives
- Personal projects & portfolios
Expressive Typography
Typography remains a powerful tool for visual expression. Display typefaces and unconventional sizes amplify emotional impact, while dynamic typography—fonts that appear to move—further highlights a brand's uniqueness.
Best suited for creative projects where originality and character matter most:
Best suited for creative projects where originality and character matter most:
- Musicians
- Festivals
- Promo websites for movies or theatrical performances
- Media
- Fashion & lifestyle brands
- Designers' and artists' personal projects
Custom Cursors
Custom cursors are a playful way to enhance user experience and make your website unforgettable. Dynamic cursors can change their appearance or behavior depending on user interactions, such as transforming on hover, animating, or incorporating branding elements. They also act as visual guides by changing shape to indicate possible actions.
Perfect for:
Perfect for:
- Fashion brands
- Festivals & events
- Entertainment websites
- Educational platforms
- Product promo pages
- Personal projects & portfolios
Handcrafted Design
According to the Adobe Trust Report, 72% of users say poor personalization decreases their trust in brands. In response to AI-generated content, brands focusing on handcrafted elements like illustrations, collages, handwritten fonts, and vintage-style photography stand out by adding authenticity and a human touch.
Ideal for brands that want to foster a genuine emotional connection:
Ideal for brands that want to foster a genuine emotional connection:
- Artisan businesses
- Cafes
- Eco-projects
- Nonprofits
- Children’s brands
- Local studios
Complex Geometric Shapes
Designers are stepping away from traditional rectangles and squares, opting for unique shapes that add depth and dimension. Layers of background, blocks, buttons, and text come together like a puzzle to create striking visuals. Pairing these shapes with minimalist elements prevents visual overload.
Best for industries with an established visual language with a need to stand out:
Best for industries with an established visual language with a need to stand out:
- Government organizations
- Health services
- IT corporations
- Scientific projects
- Tech startups
Interactive Websites
Interactivity has been trending in web design for a while now and it continues to turn typical website interactions into engaging, dynamic experiences. Visitors become active participants, whether trying on glasses virtually or exploring 3D planets during an online space lecture. Interactivity simplifies complex information, creates emotional connections, and makes brands more memorable.
Perfect for businesses where engagement and personalization are key:
Perfect for businesses where engagement and personalization are key:
- Educational platforms
- Creative agencies
- Architecture and design firms
- Movie theaters
- Gaming hubs
- Festivals
Magazine-Style Layout
This layout style brings a touch of nostalgia, reminiscent of classic print media. Key features include columns, asymmetrical compositions, bold typography, and generous white space. These elements help spotlight what matters most: Product images, brand messaging, buttons, and calls to action. The structured design improves navigation, reduces visual clutter, and creates a clean, organized experience. Also, fewer elements mean faster page load times.
Best for brands that want to highlight their sophistication or content-focused projects:
- Educational platforms
- Media outlets
- Cultural and social initiatives
- Creative agencies
- Personal projects
Why Designers Should Pay Attention To Trends
Trends are a tool, not the ultimate goal. They reflect the times, cultural shifts, and audience expectations. It’s essential to remember that blindly following trends isn’t enough—and sometimes, it can even backfire. Great design always starts with a solid idea, not just a trend.
We asked Tilda designers to share their insights on trends—when they’re worth embracing and when it’s smarter to walk away.
How To Work With Web Design Trends. Checklist
Know Your Audience
- Check if the trend resonates with your target audience.
- Does it align with your users' values and expectations?
Define Project Goals
- Does the trend enhance the functionality and user experience of your website?
- Does it highlight your brand's uniqueness or serve as decoration with no purpose?
Keep It Balanced
- Combine trendy elements with proven, reliable design solutions.
Think Long-Term
- Choose trends with the potential to stay relevant long-term.
- Ensure they can be easily updated or replaced if they become outdated.
Check Performance
- Verify that new features don't slow down your website's loading speed.
- Check compatibility across different devices and browsers.
Focus on Brand Identity
- Design should emphasize your brand's individuality, not mimic competitors just to follow a trend.
- If a trend doesn't fit your brand's style, adapt it to meet your specific goals.
Trends + SEO
- Ensure new elements don't compromise your website's visibility to search engines.
- Interactive features, such as animations, should not negatively affect loading speeds.
Measure Results
- Measure the impact of changes on metrics like conversions, time on the website, and user feedback.
- If a trend isn't working, don't hesitate to move on.
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See also:
Free coursebook on how to design, set up, and run
high-conversion landing pages
high-conversion landing pages
Free practical guide to web animation with examples, techniques,
and tips on how to use them
