Social Media Image Size Guide

Facebook, X, Instagram, YouTube, Pinterest, and LinkedIn
It is important to take social media image sizes into consideration to avoid pixelation and image stretching. Incorrect sizing means your audience may not see the full photo.
If you don't feel like getting down to the nitty-gritty of image sizing, remember one ratio: 1024 x 512 pixels. In most cases, an image of this size will display correctly. Another option is to use image resizing tools that will do the work for you.
Latest update—February 2024. We're trying to keep the information up to date. If you find any inaccuracies, please let us know.
See the guide to social media image sizes and comments with the illustrations for each social media.
Facebook Feed: 1200 × 630 pixels
Images In Link Shares: 1200 x 630 pixels
Page Cover Photo: 851 × 315 pixels
Group Cover Photo: 1640 x 856 pixels
Facebook Stories: 1080 × 1920 pixels
Profile Image: 176 × 176 pixels
Feed (squared image): 1080 × 1080 pixels
Feed (vertical image): 1080 × 1350 pixels
Stories: 1080 × 1920 pixels
Reel Cover Photo: 1080 x 1920 pixels
Profile Picture: At least 110 × 110 pixels
Tweet Image: 1024 × 512 pixels
Card Image: 800 x 418 pixels
Header Image: 1500 × 500 pixels
Profile Image: 400 × 400 pixels
Thumbnail Image: 1280 × 720 pixels
Channel Banner: 2560 × 1440 pixels
Profile Image: 800 × 800 pixels
Shorts Cover Image: 1920 x 1080 pixels
Pin Image: 1000 × 1500 pixels
Profile Image: 165 × 165 pixels
Profile Cover Photo: at least 800 x 450 pixels
Personal pages:
Profile Photo: 400 x 400 pixels
Background Photo: 1584 x 396 pixels
Post Image: 1200 x 627 pixels

Company pages:
Company Logo: 268 x 268 pixels
Cover Image: 1128 x 191 pixels

Facebook Image Sizes

Pages and Groups

1. Facebook Feed: 1200 × 630 pixels

In the Facebook feed, landscape images are reduced to 500 pixels in width. The aspect ratio is preserved.

2. Facebook Shared Link Thumbnail: 1200 × 630 pixels

The image specified in your website's metadata ("og:image") is displayed when it is published online.

3. Facebook Page Cover Image: 851 × 315 pixels

4. Facebook Group Cover Image: 1640 × 856 pixels (aspect ratio 1.91:1)

Facebook Ads

1. Facebook News Feed Ads

Aspect Ratio: 1.91:1 to 4:5
Recommended Resolution: the more the better

If Link Included:
Aspect Ratio: 1.91:1 to 1:1
Recommended Resolution: At least 1080 × 1080 pixels

2. Facebook Right Column Ads And Messenger Inbox

Aspect Ratio: 16:9 to 1:1
Recommended Resolution: At least 1200 × 1200 pixels

Facebook Instant Articles, Facebook Marketplace, And Ads

Aspect Ratio: 9:16 to 16:9
Recommended Resolution: the more the better, at least 1080 × 1080 pixels

If Link Included:
Images cropped to the ratio: 1:1
Recommended resolution: At least 1200 × 1200 pixels

4. Facebook Stories And Messenger

Aspect Ratio: 1.91 to 9:16
Recommended Resolution: At least 1080 × 1920 pixels

Facebook recommends leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the CTA (Call to Action). For example, if your image’s resolution is 1080 × 1920 pixels, make sure that the key elements are displayed in a safe zone of 1080 × 1420 pixels.

5. Carousel Design Recommendations For Facebook And Messenger

Aspect Ratio: 1:1
Resolution: At least 1080 × 1080 pixels
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB

X (Twitter) Image Sizes

1. X (Twitter) Image: 1024 × 512 pixels

In the timeline, horizontal images are reduced to 506 pixels wide. The aspect ratio won't change.

Vertical images are reduced to 506 pixels wide and cropped to a rectangle.

2. X (Twitter) Header Image: 1500 x 500 pixels

3. X (Twitter) Card Image

With Twitter Cards, you can do more on X. For example, the Summary Card with Large Image allows you to display a large image alongside a tweet. Visitors will have a rich photo experience. Images for this Card support an aspect ratio of 2:1 with minimum dimensions of 300 x 157 or a maximum of 4096 x 4096 pixels. Images must be less than 5MB in size.

The Summary Card (photo and text) images support an aspect ratio of 1:1 with minimum dimensions of 144 x 144 or a maximum of 4096 x 4096 pixels. Images must be less than 5MB in size.

3. X (Twitter) Ads

Image Ads with Website or App Buttons: 800 x 428 pixels or 800 x 800 pixels
Aspect Ratio: 1.91:1 or 1:1

Video Ads with Website or App Buttons: 800 x 450 pixels or 800 x 800 pixels
Aspect ratio: 16:9 or 1:1

X Carousel Ads: 800 x 428 pixels or 800 x 800
Aspect Ratio: 1.91:1 or 1:1
Number of Carousel Slides: 2 to 6

Instagram Image Sizes

Instagram Profile

1. Instagram Feed

For a long time, the best image size for Instagram posts used to be 1080 × 1080 pixels. In the web version, square images may display about 600 × 600 pixels.

However, in 2022, Instagram introduced a second option of a 4:5 aspect ratio for images in the feed. It's advised to upload a picture with a resolution of 1080 x 1350 pixels, in the app it will be displayed at 480 × 600 pixels.

An aspect ratio of 1.91:1 is recommended for horizontal images. To maintain image quality, upload images with a height of at least 1080 pixels.

2. Instagram Stories

You can upload both vertical and horizontal images on Instagram Stories with the aspect ratio from 9:16 to 1.91:1. If you prefer vertical images in your Stories, then 1080 × 1920 pixels is optimal.

Instagram Ads

1. Instagram Feed Ads, Instagram Explore

Square: From 600 x 600 to 1936 x 1936
Horizontal: From 600 × 315 pixels to 1936 × 1936 pixels (1.91:1 aspect ratio)
Vertical: From 600 × 750 pixels to 1936 × 1936 pixels (4:5 aspect ratio)

When creating Instagram Ads, you can crop them in the built-in editor.

2. Instagram Stories Ads

Supported Aspect Ratios: From 1.91:1 to 4:5.
Recommended Resolution: 1080 × 1920 pixels (no less than 600 × 1067 pixels)
Max. Image File Size: 30MB

YouTube Image Sizes

YouTube Channel Images

1. Video Thumbnail: 1280 x 720 pixels

Minimum Width: 640 pixels
Aspect Ratio: 16:9
Max. Thumbnail File Size: 2MB
Thumbnail for the educational video on Tilda YouTube Channel

2. Channel Banner: 2560 x 1440 pixels (File Size Up To 6MB)

3. YouTube Profile Image: 800 x 800 pixels

4. YouTube Shorts Cover Image

YouTube Shorts is a format of short videos up to 60 seconds long, inspired by TikTok and Instagram Reels. Shorts can be recorded directly in the YouTube app or downloaded from your device.

The format of the short videos is vertical and the aspect ratio is 9:16. The recommended size for Shorts cover art is 1920 x 1080 pixels.

5. YouTube Album Cover Image

Supported Resolution: From 1400 x 1400 to 4098 x 4098 pixels.
Aspect Ratio: 1:1.

YouTube will scale your cover image depending on the device you're using the watch the channel. The recommended YouTube album cover image size is 2560 x 1440 pixels. Remember to keep your important text and visuals within a safe space of 1546 x 423 pixels (the space must be centered) to protect them from cropping.

YouTube Advertising

1. YouTube Display Ads

Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.

Specs: 300 × 250 or 300 × 60 pixels
A display ad appearing to the right of the feature video

2. YouTube Overlay Ads

Semi-transparent overlay ads that appear on the lower 20% portion of your video.

Resolution: 468 × 60 or 728 × 90 pixels
Overlay ad on the video

3. YouTube Sponsored Ads

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top-right corner of the video to browse the cards.

There are 3 types of product ads: Product Shopping ads, Showcase Shopping ads, and Local inventory ads.

The maximum card size is 150KB.
Sponsored ads on YouTube

Pinterest Image Sizes

1. Recommended Pin Image Size: 1000 × 1500 pixels

Recommended Aspect Ratio: 2:3.

Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.

2. Pinterest Cover Image

Resolution: At least 800 x 450 pixels
Recommended Aspect Ratio: 16:9

3. Story Pins

Recommended Resolution: 1080 x 1920
Recommended Aspect Ratio: 9:16
Maximum Image File Size: 20MB

4. Product Ads Images On Pinterest

For advertising, Pinterest offers Static ads, Carousel Pins, Standard width video Pins, Collections ads, Shopping ads, and Max. width video ads.

For Static ads, the same requirements as for Pins are applied, such as a 2:3 aspect ratio and a resolution of 1000 x 1500 pixels.

A Pinterest carousel isn't that different from a standard Pin. You can upload 2-5 images for your carousel with an aspect ratio of 1:1 or 2:3.

LinkedIn Image Sizes

Personal Pages

1. LinkedIn Profile Photo: 400 x 400 pixels

2. LinkedIn Background Photo: 1584 x 396 pixels

The background photo appears behind the profile photo in the introduction section of your LinkedIn profile. It should be less than 8MB.

3. LinkedIn Post Image: 1920 x 1080 pixels

3. LinkedIn Shared Link Image: 1200 x 627 pixels

LinkedIn Company Pages

1. LinkedIn Page Logo Image: 400 x 400 pixels

2. LinkedIn Page Cover Image: 1128 x 191 pixels

Image Resizing Tools For Social Media

You don't need to memorize all the social media image sizes. Use services that help you quickly get the picture of the required format.

A basic editor tool offering three types of formats: Vertical for Pinterest, square for Instagram, and wide for Facebook and Twitter. No registration is required.

Canva is a rather advanced design platform, and although it gives a lot of settings and options, it's still very simple and convenient. Use the ready-made templates and pre-sets that you can customize.

Canva has its own photo library with quite a few nice free photos that you can use in your designs made on the platform.

You can add text to your photos. Just select the font and style you like.

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