Audiences trust their opinion leaders, which is why advertising integrations with bloggers and other social media heavyweights can be an additional source of the traffic to your website.
To keep your stats high, choose an influencer with the right audience for your product. Before agreeing to work with you, ask the blogger to send a screenshot of the social and demographic data of their audience, as well as statistics on similar integrations, and ensure that they haven’t worked with your competitors in the last year.
To track statistics on conversions and purchases, add a UTM tag
to the link that the blogger displays to potential buyers, as well as a promo code for a discount.