Keyword Planner is free, yet it might be tricky to gain access to it. First, you need to have a Google account. Then, go to the Keyword Planner
. Google will take you right away to start a new advertising campaign — no rush here. You hit the small link "Experienced with Google Ads?" below instead of processing with the ads. On the next screen, find another small link "Create an account without a campaign" and follow the instructions. Done! You have created a Google Ads account without launching an ad campaign. To access Keyword Planner, simply select it in the drop-down list under Tools & Settings.Select 3−4 most popular queries and use them at least once in the exact match, and also in phrase and
broad match:The exact match is a precise search query: "bike rental"The broad match stands for the queries that are related to your keyword but may include misspellings, other words, or phrases: "how to rent electric bicycle for free in NYC".