How To Boost Your Tilda Website SEO Ranking

If the search engine detects that people visit your website and spend a lot of time there, it will be considered useful. These are the so-called behavioral factors, their impact on rankings is very important.

It is the name of your web page which is displayed in a browser tab. The page title can coincide with the Н1 title (the main title of the page containing the key query; stick with one H1 per page). Include the most important keywords that your visitors would use to find your website in search. The title shouldn’t be longer than 12 words or 70 characters. For example, "Bike rentals in New York, bicycles for rent."

A brief description of the web page, usually, 160−180 characters long. You can use the keywords. The description is often included in a search snippet — a short summary of a web page that appears in search results. Users compare snippets to choose the page they prefer to go to. That’s why it’s important to make a comprehensible and appealing description without overloading it with keywords:

Let’s continue the optimization setup. Switch to the "Social media" tab. Here you can immediately see how your web page will be displayed on social media and in the search engine results. You can add alternative titles and descriptions for social media or Google snippets.

For example, if you want to add a different page title for Facebook and other networks (not the one you’ve specified in the "General" tab), click the button "Customize social media preview". Here you can also upload another badge (preview image) that will be displayed when people share your web page. This data will only be valid for social media.

By default, the title and description specified in the "General" tab and the preview image specified in the "Badge" tab are used for the social media preview.

The next step is to optimize the preview information for your website in search engines. Click on the "SEO" tab to see how your page will appear in search results. You can also adjust additional settings in the section below.

These are the queries that people use to find you in search engines. For example, if you have a bike rental, the user can find you by the query "renting bikes". If there are too many keywords, the effect will be "diffused". Stick to 1−2 main queries with complimentary words. For example, "rent a bike in New York", "bicycle rental price".

A canonical URL is the URL of the page that is considered by search engines as the original master copy of the page. Try to keep your URL comprehensible. It’s a good idea to include the key query. For example, /bikerent-ny-city.com

These settings prevent search engines from indexing your website. Thus, search engines will not remember the current look and contents of the page. This is useful if you’re going to change your URL soon, for example. If the page is not blocked from indexing, search engines can consider it as a duplicate of the previous one, which will negatively influence the promotion.

Don’t forget to unblock indexing once your page is done.

The "index/noindex" and "follow/nofollow" tags allow hiding certain text pieces and links from search engines. Select "Prevent search engines from indexing this page" to stop search engines from analyzing the text on the page. Select "Prevent search engines from following links on this page" to keep the links on the page hidden from search engines. The latter setting is useful if the web page contains links to unverified websites with suspicious content.

The page load speed is an important SEO ranking factor. The faster the content of the page appears, the fewer rejections (bounce rate) you’ll have.

Websites on Tilda load fast. The built-in adaptive image loading technology reduces the total size of images by 3−7 times. It scales images to the size of the layout container and converts them to WebP. This next-gen format reduces image size up to 35% compared to JPEG with no quality loss.

All websites made on Tilda benefit from the Adaptive Image Loading technology by default. Thanks to the increased loading speed, websites are better indexed by the search engines.

In addition to that, you can further reduce the size of an image using online services. Sometimes this type of optimization works better than the automated one.

H1 is the most important heading on the page. It should be comprehensible, attractive, and include the key query. For example, "city bike rental in NY". If you want to indicate additional information, add it to the caption under the header.

To set H1, open the Settings panel of the first block on the web page, and select "H1" under SEO: TITLE TAG.

Add only one Н1 tag per page!

Favicon is a page icon displayed in the browser’s address bar next to the title. A favicon helps you notice the page faster among other tabs. To add a favicon, go to Site Settings → More → Favicon, and upload an image. You can only upload a favicon in the ICO format. You can convert any image to ICO here.

If the server cannot access the page requested by the user, the 404 error message appears: page not found. This happens if the page no longer exists, or the URL has been changed, or if the user entered the wrong URL. A default 404 page looks depressing and doesn’t help the user to go back to the main page of the website.

Therefore, we recommend making a custom 404 page. You can describe the possible cause of the problem and explain what to do next. For example: "This page no longer exists, we may have deleted it. Try searching on the main page." Make sure you give a link to the main page so that the page visitors don’t get lost.

Keyword Planner is free, yet it might be tricky to gain access to it. First, you need to have a Google account. Then, go to the Keyword Planner. Google will take you right away to start a new advertising campaign — no rush here. You hit the small link "Experienced with Google Ads?" below instead of processing with the ads. On the next screen, find another small link "Create an account without a campaign" and follow the instructions. Done! You have created a Google Ads account without launching an ad campaign. To access Keyword Planner, simply select it in the drop-down list under Tools & Settings.

Select 3−4 most popular queries and use them at least once in the exact match, and also in phrase and broad match:

The exact match is a precise search query: "bike rental"

The broad match stands for the queries that are related to your keyword but may include misspellings, other words, or phrases: "how to rent electric bicycle for free in NYC".

Google is by far the major search engine today, so why not starting from it. To make Google search robots notice and index your website faster, add it to Google Search Console. This service helps improve indexation and better understand who your visitors are and how do they find your website.

Go to the Google Search Console and submit your website URL. The service will generate a code that you should copy. Go to Other verification methods → HTML tag, and copy the code (meta tag).

On Tilda, go to Site Settings → More → Ownership verification, and paste the code under GOOGLE DOMAIN VERIFICATION BY META TAG. Save the changes.

Here you can find our step-by-step guide to adding a website to Google Search Console.

Search engine trackers collect data about website performance and provide insights into your web traffic. Trackers measure how many people visit your website, where do they come from, and how they behave on the website. Connect trackers to analyze your website performance and take decisions related to web promotion.

On Tilda, built-in statistics automatically show basic parameters that help measure website performance: page views, users, orders, conversions, mobile views, and engagement. You can check it at any time in Site Settings → Analytics → WEBSITE STATISTICS.

To connect Google trackers to your website, go to Site Settings → Analytics, and click "Connect" under GOOGLE ANALYTICS. Select the Google account you want to use (or sign up for Google, in case you don’t have an account yet), then allow Tilda access to the tracking info. Re-publish all pages on Tilda-you'll start receiving statistics in a couple of hours.

Search engines count links to pages as 'votes' in favor of websites. Some time ago, web promotion was entirely based on buying such links, but today the rules have changed and one can be badly penalized by search engines for purchasing external links. It is allowed to add your landing page URL to your main website, your partners' websites, and to the so-called trusted sites.

These files include basic information about the website and provide it to search engines. On Tilda, these files are generated automatically.

If you want to prevent the page from appearing in search results, go to Page Settings → SEO → Customize search results preview → Prevent search engines from indexing this page.

A canonical page is the original, the master copy of a page. It can happen that the same page gets indexed by search engines more than once. In this case, the system will consider each variant as a separate page, a duplicate. This may decrease your page rankings, so you need to mark those pages as duplicates by assigning a canonical URL. Search engines will then understand that this web page should be considered as the original.

On Tilda, you can assign a canonical link in Page Settings → SEO → Customize search results preview → CANONICAL LINK.

Redirect 301 helps maintain the page ranking in search results when the URL changes. For example, if a website was moved to a different domain, or when you are merging two websites.

On Tilda, 301 redirects can be set in Site Settings → SEO → 301 REDIRECTS, or with the T223 block "Redirect to URL".