How to Build
a Landing Page
A free coursebook on how to design, set up, and run high-conversion landing pages
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Free coursebook from Tilda
The coursebook will teach you how to create, design, and promote effective landing pages and increase your customer base. You'll be able to create your own landing page even if you didn't know what it is before getting started with the course.
Access the coursebook at any time. This is your personal guide to creating landing pages.
Table of Contents
The coursebook consists of five free chapters that will teach you how to create a landing page
What is a landing page? Where did the format come from? How is it different from a one-page website? How does it work?
Methods to identify and analyze your target audience and competitors. A guide to writing copy for your landing page and creating a prototype.
Main blocks that make up a landing page. How to create a cover and tell about your advantages. What are the trust blocks and where to put CTAs?
How to choose colors, fonts and images, and keep the unity of style. The most common landing page design mistakes.
Understand the sales funnel and calculate your cost per lead. Learn how to link up statistics and set up goals, A/B testing, and SEO.
You Will Learn How To:
Create landing page design
Create a solid structure
Write texts for a landing page
Find your target audience
Choose fonts and colors for your website
Keep track of statistics
Optimize your website for SEO
Improve your conversion rate
A Coursebook From Tilda

Nikita Obukhov
Tilda Founder and CEO
We've created a platform that helps thousands of people around the world build effective landing pages. Users choose Tilda because we focus on modern design and offer multiple tools to promote customers' products. We've drawn on our experience in creating tools for making high-conversion landing pages and transformed it into a coursebook about landing page structure, design, and UX.
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