DIGITAL MARKETING COURSE

A Course from Tilda that gives you everything you need to promote your website
In the Course, you'll find the essentials for newbies to effectively promote a website. No need to spend time exploring the tricks of digital marketing anymore. We've selected and structured all the necessary information so that you can simply follow the guides and get the result.
Course Contents
We've gathered all you need to know to start promoting your website in 10 detailed chapters
What Is Digital Marketing
CHAPTER 1
How to make a landing page, set up web analytics and SEO. Why everyone is talking about content marketing, how to spend money on advertising and how to benefit from social media. Email marketing - is it spam or superpower?
Target Audience And Competitors
CHAPTER 2
How to identify your target audience, buyer personas method, competitive analysis, how to create a selling proposition, sales funnel, marketing strategy, and goal setting.
Landing Page
CHAPTER 3
Designing a landing page, writing a copy that converts, creating a prototype and design, a perfect landing page formula, and tips on how to increase conversions.
SEO
CHAPTER 4
Selecting keywords and building a semantic core, optimizing the content structure, working with links, and practical SEO tips.
Web Analytics
CHAPTER 5
Basic concepts and goals, how to connect Google Analytics, a guide to Google Tag Assistant Recordings and click maps, and a checklist to setting up analytics.
Social Media Marketing
CHAPTER 6
Building content plan, creating and setting up social media accounts, running paid ads, and useful tips on how to strengthen your social media presence.
Content Marketing
CHAPTER 7 - COMING SOON
Coming up with topics, writing a copy, creating a content plan, optimizing your articles for SEO, tips on designing a blog, and content marketing advice.
Search Advertising
CHAPTER 8 - COMING SOON
Selecting keywords, creating ad campaigns, calculating bids, creating Google Ads campaigns, and tips for search advertising.
Newsletter
CHAPTER 9 - COMING SOON
Types of emails, collecting subscribers database, newsletter design principles, creating a newsletter in Mailchimp and other email marketing services, and practical tips.
A/B Testing
CHAPTER 10 - COMING SOON
Developing strong hypotheses, choosing objects for experiments and a selection, launching a test in Google Optimize and Google Analytics, and tips for A/B testing.
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