A Course from Tilda that gives you everything you need to promote your website
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In the Course, you'll find the essentials for newbies to effectively promote a website. No need to spend time exploring the tricks of digital marketing anymore. We've selected and structured all the necessary information so that you can simply follow the guides and get the result.
Course Contents
We've gathered all you need to know to start promoting your website in 10 detailed chapters
What Is Digital Marketing
CHAPTER 1
How to make a landing page, set up web analytics and SEO. Why everyone is talking about content marketing, how to spend money on advertising and how to benefit from social media. Email marketing - is it spam or superpower?
How to identify your target audience, buyer personas method, competitive analysis, how to create a selling proposition, sales funnel, marketing strategy, and goal setting.
Designing a landing page, writing a copy that converts, creating a prototype and design, a perfect landing page formula, and tips on how to increase conversions.
Basic concepts and goals, how to connect Google Analytics, a guide to Google Tag Assistant Recordings and click maps, and a checklist to setting up analytics.
Coming up with topics, writing a copy, creating a content plan, optimizing your articles for SEO, tips on designing a blog, and content marketing advice.
Types of emails, collecting subscribers database, newsletter design principles, creating a newsletter in Mailchimp and other email marketing services, and practical tips.
Developing strong hypotheses, choosing objects for experiments and a selection, launching a test in Google Optimize and Google Analytics, and tips for A/B testing.
